FUJI HISTORY

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Japanese culture, customs and lifestyles have been rapidly evolved over the decades, and since Fuji founding in 1959, we’ve been devoted to producing furniture each step of the way – furniture that promotes ease of living with long legacy ahead of it.

Fuji furniture is expected, with beauty that you want to touch and functionality that you can feel. Our expect craftsmen continue to hone their craft, learning from each piece of furniture made and delighting in our customers’ satisfaction.

Our finish designs are produced in a way that only modern machinery can achieve, but with a feeling of handicraft, connecting the maker with the end user.

When the company was founded, we produced western furniture which was rarity in Japan during that time. We export 100 percent of our products and produced them on a conveyor belt, much different than the methods used today. We are constantly trying new styles – “always changing’- in both design and production to ensure we’ll be a timeless choice for our customers.

Our brand has a living, breathing quality, evolving as we go, and our new collections are born by collaborating with many designers and industry manufacturers. And while tradition is important, we want to capture the essence of today!

What can we create and what can we leave behind? What is good furniture? What is a good life? Since our founding in 1959, we have always been asking the times, facing furniture sincerely, and continuing to make furniture earnestly.

Beauty that makes you want to touch it, functionality that you can feel when you use it, ideas that you can't imagine anywhere else, and unexpectedness that doesn't go too far. They have been nurtured by the various experiences cultivated by continuing to make furniture and the joy of our customers who use our furniture.

Commitment to wood and a quest for new materials. And the beauty of modeling that can only be reached by modern mechanical equipment and the feel that can only be conveyed by human handiwork. We aim to create products that connect the feelings of creators and users through furniture, and continue to create products that make you feel at ease and happiness in your daily life.

At the beginning of our founding, we manufactured Western furniture, which was rare at that time, and started from 100% export. And when we entered the era of mass production, it took a completely different form of conveyor-type production. Take a shape suitable for the times. Every time there is a big change in the passage of time, we have changed the style of manufacturing and have grown. And now we are also challenging new styles of making. It does not change according to the times of "always changing", but by continuing to change on a daily basis, it raises the metabolism of production plants and always keeps in mind the preparations to withstand the major changes of the times. doing.

We don't have the “FUJI FURNITURE”. A new lineup that is created accidentally and as a kind of inevitability by collaborating with many designers and manufacturers in other industries. A brand with a lively feeling is created by mixing things that can only be noise by themselves. Intuitively grasp the times rather than being caught in something. I know the importance of taking on challenges because I have repeated many experiences, failures and successes. Instead of defending to protect, jumping into the stimulus will inevitably leave you with what you need. I think that these repetitions will eventually solidify the "likeness" that is the core of "FUJI FURNITURE".

  

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