"Magewappa" is a traditional craft made by bending very thin strips of forest-grown Japanese cedar into functional objects, and is created as a container for grains and sake. The product is especially popular as a lunch box, because any excess moisture of rice or hot food is absorbed by the cedar wood to maintain an ideal humidity for the contents of the bento.
Also, the features of this type of bento box are the beautiful grain, color and pleasant aroma of the cedar and the classical design, making the Magewappa popular amongst all Japanese, regardless of age or gender.